CQ's VP Watch just got a spiral-bound advance copy of the forthcoming book
Veeps: Profiles in Insignificance in the mail. While the manuscript may well provide
future fodder for this blog there is one vice presidential campaign trail nugget I can't wait to share.
Here's how author Bill Kelter tells the story of
Second Lady Barbara Bush showing her salty side as her husband campaigned for re-election to the vice presidency against Democratic running mate Geraldine Ferraro in 1984:
Mrs. Bush snapped to reporters that Ferraro and her husband had more money than the Bushes and called the vice presidential candidate "a four-million dollar ... I can't say it but it rhymes with rich.'"
Why do I like that story so much?
1) The Shock Value: How often does the wife of a vice president -- much
less the wife of a future president and the mother of another future
president -- get quoted as an
attack (rhymes with log)? Maybe Abigail Adams knows. Bush insisted she meant to call Ferraro a "witch," but that's not how most folks read it.
2)
Groundbreaking Politics: It can be tricky business for a male candidate
to attack a female opponent. Rick Lazio's 2000 Senate campaign
never recovered after he physically approached Hillary Clinton in a manner depicted by her campaign as "menacing."
This campaign has taught us there are two emerging choices for how to effectively unleash a political attack against a woman:
Go after her husband
or have a woman deliver the verbal punch. Barack Obama and his
supporters fired shots at Bill Clinton as part of their effort to
defeat the former first lady. When the McCain campaign wanted to take
on Michelle Obama following her now-famous "proud of my country"
comment, it
deployed Cindy McCain to do the talking.
Ferraro
was the first -- and remains the only -- woman to run on a major
party's national ticket. Barbara Bush's comments represented a
groundbreaking political strategy for dealing with
a groundbreaking candidate. CQ VP Watch Senate Race Tip: Watch out Billy Shaheen.
3) My Father Reported It -- Barbara Bush made her comments to two reporters: Terry Hunt of AP and my father,
Ira Allen, then of UPI.
In
the coming days or weeks -- however long this blog runs -- I hope to
draw on more of the stories in Kelter's book, which is illustrated by
Wayne Shellabarger and published by
Top Shelf Productions. The book is expected to be ready for shipping in late September or early October.
In the meantime, Kelter and Shellabarger are operating a
veep-based Web site for ticketmate junkies.
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