For the month of January, Vermont-based ice cream gurus Ben & Jerry’s have renamed boring old butter pecan ice cream.
Instead, in honor of the campaign slogan of the winning presidential candidate, they’re selling “Yes Pecan.” Get it?
The company says it plans to donate some of the proceeds from all cones sold to the nonprofi group Common Cause.
Ben and Jerry are no strangers to politics. During the primary, the company’s founders endorsed Barack Obama and began to sell cones of a “Cherries for Change” flavor. In 2007, the pair also created “Stephen Colbert’s AmeriCone Dream,” vanilla ice cream with caramel and chocolate waffle cone, the proceeds from which go toward a Steven Colbert’s charity.
— Leah Nylen
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