BOW, N.H. -- Watching Mitt Romney in action you can see one reason why the former Massachusetts governor is ahead in early-voting states while lagging behind in nationwide surveys of the Republican presidential nomination race. He is exceptionally skilled at the retail campaigning that dominates the battle for states like New Hampshire, but has not yet found a forum where those abilities shine for a national audience.
Deconstructing the Romney town hall meeting -- intimate gatherings that are standard fare in New Hampshire campaigning -- begins with his impeccable timing. He generally arrives on time and opens with a fast-paced stump address that runs about 20 minutes and yet covers a lot of ground. Then the candidate takes questions for about 40 minutes, never allowing himself more than 3-4 minutes per answer (unlike others in both parties who tend to frustrate their crowds with long answers that prevent more questions). That leaves room for about 10-12 questions, many more than most candidates manage to field in such a short time.
In a move that more campaigns should borrow, Romney’s aides never let the questioners actually hold the wireless microphones that they scurry around to them – a clever psychological trick that mostly discourages lengthy speeches disguised as questions.
After the official session ends (usually at the stroke of exactly one hour), Romney hangs around for about 15 minutes of chatting and photographing with those in the audience who want more. And those who have had enough can leave.
But Romney’s success in these venues goes beyond timing. He exudes energy. Despite making his fifth campaign appearance of the day at the Bow Community Center on Saturday night (with more to come that evening), Romney gave the impression that he had just started his day. “People ask why I don’t get tired,” he said. “I actually get energy from the people I meet. Sometimes I can’t fall sleep at night because I’m so wound up.”
With almost scientific precision, Romney drops in a laugh line about every 7-10 minutes. Some candidates on both sides of the political aisle do not generate a single humorous moment in events that last twice as long. Romney’s jokes are not knee slappers, but they generally provide some welcome relief from the pressing issues being discussed.
Perhaps most importantly, Romney does not get bogged down in specifics. He provides enough details to give his crowd an essence of substance, but never so much that his listeners walk away feeling they deserve college credit for sitting through it.
In the past three weeks I have seen all of the major Democratic and Republican candidates on the trail in Iowa or New Hampshire (or both) and I hereby award Romney the first-ever "Trail Mix Stump Award" -- for not wearing out his audiences and still giving them an earnest and reasonably comprehensive overview of his message with more than a few chuckles along the way.