Fred Thompson offers a stock response that resonates with many
voters when addressing complaints that he was way too slow getting into
the Republican presidential race. “People treat politicians sort of
like the dentist: They don’t have anything to do with them until they
have to,” the former Tennessee senator says.
Still, for someone so widely considered less than energetic as a
politician, Thompson’s official announcement of his candidacy last week
came so late when compared with his rivals that questions about his
seriousness of purpose already present his biggest challenge.
The fate of Thompson’s latecomer strategy will go a long way toward
settling whether or not it made any sense for the 2008 contenders to
stage the longest pre-season in presidential campaign history. If he
wins the 2008 GOP nomination, perhaps Labor Day in the year before a
general election could again be the sensible starting gate for primary
campaigns, instead of the end point that so many political junkies
suggest.
Thompson’s
official launch wasn’t too shabby for a candidate being written off as
too little and too late. By announcing his bid on “The Tonight Show
with Jay Leno,” the prosecutor-actor-politician upstaged his Republican
foes, whose debate in New Hampshire earlier that night on cable
television’s Fox News Channel drew less than half the audience that
Thompson drew on NBC.
Even the debate’s moderator, Brit Hume, gave a nod to the
competition by making the first question about Thompson, the only
candidate who wasn’t there. Sen. John McCain of Arizona’s “maybe we’re
up past his bedtime” was the put-down response that got the biggest
laugh.
Thompson’s team even added a slight insult to the potential injury
done to him by staying away from the debate, running his first
television advertisement on Fox News just minutes before the debate
started. This dodge-and-conquer strategy worked for one night, but the
next few weeks will soon tell whether his splashy launch was little
more than a wet firecracker.
The rationale for Thompson’s late entry is persuasive, although it
could hurt his chances in early organizing states such as Iowa. His
advisers, including veteran campaign guru Mary Matalin, insist there is
plenty of time for him to get his message out. “This ‘too late’ talk is
Washington nonsense,” she said.
Thompson aides say his star power limits any damage from his delayed
launch. He is a familiar face to millions thanks to his roles in NBC’s
“Law & Order” and movies such as “The Hunt for Red October.” While
many voters might not know his name, Thompson’s aides predict that just
recognizing his craggy face, Southern accent and down-home demeanor
will earn him an interested hearing — something that many of the more
established candidates are still struggling to attract.
Scratching the ‘Conservative Itch’
On style points, Thompson could quickly outshine the GOP field. His
easygoing, spontaneous and accessible manner stands in contrast to
former Massachusetts Gov. Mitt Romney’s scripted performances or former
New York Mayor Rudolph Giuliani’s abrasive ways. But the Thompson camp
knows that to make it all the way to the nomination he must use his
friendly style to market an inspiring and substantive message on the
issues.
“Fred is the scratch we need for the conservative itch,” says
Matalin, who sees the rest of the field as not entirely satisfying the
party’s base voters.
Thompson is soon planning to make a provocative and potentially
risky play for conservatives by releasing a plan to overhaul Social
Security, Medicare and Medicaid. The risk for a Republican on this
front is that in the past Democrats have quite successfully attacked
such talk as a dire threat to retirees and the poor. The Thompson
team’s theory, however, is that showing the guts to talk tough about
entitlements will dramatically impress conservatives, who grumble that
the other leading contenders are too timid to effectively take on the
Democrats on domestic issues. And it is true that few topics fire up
social and economic conservatives as much as what they see as runaway
spending for entitlements.
While he will also emphasize that he’s consistently to the right of
front-runners Giuliani and Romney on social issues, Thompson’s advisers
see his most promising approach as convincing base voters that he has
the commanding stage presence and fortitude to beat the Democrats on
their economic turf. They also believe that his calm, levelheaded
bearing will assure voters in a time of war.
As the chaotic GOP race enters this final sprint to the first
primaries and caucuses, Thompson is counting on a majority of the
party’s voters to make their final choice late enough to allow him
plenty of time to make his pitch. And, of course, he plans to be a bit
more appealing than the dentist he joked about avoiding.