Now we know this much about how the candidates picked running mates: Barack Obama made a presidential choice, while John McCain played politics.
Still, campaigns are about politics and McCain's pick of Alaska Gov. Sarah Palin is designed to win, not govern.
Joe Biden, the Democratic running mate, is likely to have more impact in the White House than on the campaign trail - if Obama wins the election. Palin is just the opposite. The vice presidency would be a training camp for her, compared to Biden.
On the political front, a computer modeling program could not have produced a better result for McCain.
Palin's political strengths in this campaign:
- New Face: Known Republicans are so unpopular these days that introducing an entirely new face to the national scene could help reboot the party's image.
- Gender Play: While out of sync with women who only vote for pro-choice candidates on abortion, Palin will try to inherit the gender imiperative left by Hillary Rodham Clinton's bitter defeat for the Democratic nomination.
- Conservative Excitement: Despite McCain's mostly successful play for party conservatives over the summer, Palin is well known to many as a trustworthy advocate. She can build enthusiasm among those who want to see what they call "common sense" reform within the party itself. Conservatives no longer have to hold their noses to vote for McCain.
- Washington Outsider: Palin is the only candidate on either party's ticket who can run against Washington as someone who hasn't served there. She's the only non-senator running. Considering that governors traditionally fare better than senators in presidential races, that alone makes her a promising choice for Republicans.
- A Convention Talking Point: Most importantly for the short term, the Palin pick suddenly makes the upcoming Republican convention far more interesting. As a new face and a truly surprising choice, Palin presents the news media with plenty to do in vetting her with GOP delegates.
McCain Ready to Run With Palin
Craig on MSNBC Tonight
Friday 8:00 PM and 9:00 PM EST


