Much has been made about how this year's campaign has spurred a jump in newly registered voters and a MySpace/NBC/Wall Street Journal survey (that we admit we missed at the time) had some interesting insights into their leanings and how they use the Internet and other sources for information about the campaign.
As far as the horse race, the survey conducted Sept. 28-29 of those eligible to vote for the first time showed Obama leading McCain 61 percent to 30 percent with 9 percent undecided. On a scale of 1-to-10, with the high end being those who say they will definitely vote, those in the 8-to-10 range numbered 80 percent.
Some of the information-gathering characteristics of new voters:
- Thirty-six percent of new voters said they had visited the web site of one or more of the candidates, about the same as all voters.
- Twenty-eight percent had watched a home made video about the campaign on YouTube or other sites, 6 points more than all voters.
- A quarter of new voters have sent a text message to someone about the election compared to 16 percent for voters in general.
- Twenty-one percent joined an online social networking group of one of a campaign in places like MySpace and Facebook compared to 8 percent of voters in general.
- In terms of where new voters got their news, 48 percent said cable news channels; 40 percent said the traditional network news shows; 22 percent said friends and family; 18 percent said online newspapers; 16 percent said print newspapers; 10 percent said news radio; and 8 percent said late night shows like the Daily Show or the Tonight show.
![[RSS]](http://67.192.49.194/templates/images/rss_icon.gif){kind=icon}
Post A Comment