Sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired so far.
On average, 41% of all homes watched the V.P. debate last Thursday -- up one-third from the first Presidential debate the previous Friday night, which reached an average of 31% of all households.
Of all households, 39% watched neither debate, while 30.3% tuned in to both. 11.2% of all homes tuned in to the presidential debate only, and 19.5% tuned in to just the V.P. debate.
Both debates drew audiences made up mostly of white viewers with higher levels of income ($100,000+) and education (4+ years of college).
Older viewers (age 55+) made up the largest portion of the TV audiences for both debates (42% - 46%). However, the Biden-Palin V.P. debate (median age: 52) drew a slightly larger portion of younger viewers than the first Obama-McCain debate (median age: 54).
Homes headed by African Americans made up a larger portion of the presidential debate audience (14.0%) than the V.P. debate audience (12.3%). African American homes normally account for 12.2% of all U.S. TV households.
Overall, Hispanic viewers were less likely to watch the debates.
Hispanic households, which account for 11.1% of all TV households in
the U.S., made up just 6.3% to 6.5% of the combined audience for the
two debates.
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Comments
The statistics in the third paragraph are inconsistent with the other data. It should be "41% of households saw the first debate and just under 50% saw the VP debate", or else be clarified somehow.
Posted by: chinshihtang
| October 7, 2008 12:33 AM
There is a reason why McCain Adviser says that if we "talk about the Economy, we will lose!" That is because they have no good ideas on the economy for the Middle Class. Their ideas and solutions only benefit the rich, well-off and well-connected!
Five Myths of McCain (in Video)!
http://www.rollingstone.com/nationalaffairs/index.php/2008/10/03/five-myths-about-john-mccain/
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McCain Fudges HIs Navey Record
http://voices.washingtonpost.com/fact-checker/2008/10/mccain_fudges_his_navy_record.html
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China Bush/McCainStyle: “We have been taught to fear and despise China as a communist threat. Simultaneously, our political leaders and the media perpetually preach the benefits of capitalism. Meanwhile the most clear and present threat from China is their capitalism. Made in China is the most published modern phrase. By investing the proceeds of their national productivity they have become the kings of capitalism and are now the primary source of goods worldwide. It is not their pretended politics of communism that we should be concerned about. We already have that here. We have been outsourced, out produced and our intellectual property is infringed, duplicated and returned to our shores by the containership load.” The Creditory System, Hari Heath
Posted by: bacaangel
| October 7, 2008 8:03 AM
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