Did McCain Go Negative Too Early?

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Last week, we noted Sen. John McCain's shift to running almost entirely negative ads.

But Marc Ambinder notes the downside: "One worry for Republicans is that McCain has already gone too negative too quickly; you never pull out the strongest punches against your opponent until the very end; it's hard to get tougher than the kindergarten ad... or over-the-top statements about Obama not being fit to lead."

    Comments

  1. Its too early because with 2 Presidential debates left, he's almost certain to get asked about it in a way that is unfavorable. The first response to a negative attack from the target is to ask what it says about the attacker, and especially at the town hall, its likely to be asked by a moderator. That could be the moment McCain either punches through and puts the race back into play or falls off the map.

    Posted by: desmoulins Author Profile Page | October 5, 2008 6:05 PM

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