I have a big idea for Starbucks. OK, it's at least a "tall" idea: a drink-to-own policy. Instead of the frequent-drinker cards offered by some coffee shops (10 cups and your next drink is on the house), Starbucks could offer up stock instead. Perhaps one share for every thousandth latte?
With the company's stock price down and plans announced to close hundreds of stores, Starbucks' marketing gurus are thirsty for good ideas. So a few months ago, the Seattle-based caffeine pusher unveiled a new Web site -- MyStarbucksIdea.com -- to collect customer input. Registered users not only can post suggestions but vote and comment on other people's ideas too. In fact, several customers had already posted their own variations of my sip-for-stock concept before I tried it out.


