Here's yet another way the presidential campaigns are using new technologies in their quest for the White House. Both campaigns are using Google's AdWords program to link their ads to particular searches, says Wired. For instance, the McCain campaign bought the term "Joe Biden" so that users searching for the Democratic vice presidential candidate will see an ad that links to a video of Biden criticizing Barack Obama. The Obama campaign, meanwhile, linked "economic crisis" to an ad that criticizes McCain as being "out of touch."
Web pick posted by Neil Savage, Xconomy.com
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