Web pick posted by Neil Savage, Xconomy.com
Obama May Have Social Media Advantage
The presidential campaigns of both Barack Obama and John McCain have learned to use the Internet to target potential voters and contributors. But the CEO of Rapleaf, a San Francisco company that analyzes data about people available on the Internet, says in BusinessWeek that Obama has the lead when it comes to using technology to his advantage. He says the Obama campaign is drawing on social networking concepts to build an army of volunteers, each of which is asked to do only a small amount of work.
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