Nielsen Measures Obama's Text Audience

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If the phone rings at 3 a.m., it's probably Barack Obama texting you the late news of his vice presidential choice. Nielsen, which normally measures television audiences, said about 2.9 million people received the cell phone message, which had already been scooped by the more old-fashioned media. The Wall Street Journal points out that Obama still wins, having collected all those cell phone numbers so he can contact supporters in the future.

Web pick posted by Neil Savage, Xconomy.com

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