What's Happening to The Atlantic?

By Eric Pfeiffer | August 1, 2008 1:24 PM | | Comments (0)

Like most glossy publications, and journalistic enterprises in general, The Atlantic Monthly is trying to figure out how its sometimes great, but nonetheless "old" journalism fits into a web 2.0 world.  To address that question, they hired a nice group of established bloggers (Andrew Sullivan, Matthew Yglesias, Megan McArdle, Ross Douthat and Marc Ambinder) to give their website new shelf life.

A quick survey from Compete shows the site has certainly grown in traffic this year, but at what cost?

theatlantic.jpg

A great publication like The Atlantic deserves a much longer and thoughtful analysis. But in short, if Michael Kelly's passing wasn't the telltale sign, then blogs are surely killing The Atlantic. In all seriousness, are Hitler comparisons, Obama cheerleading and outlandish political labels applied to their publication by their own staffers the peak of intellectual journalism?



Tags: Blogger Influence, Media

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