Is Any Press Good Press for McCain?

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John McCain's "Celeb" ad deriding Barack Obama as the "biggest celebrity in the world," has racked up 1.24 million hits in just over two days, thanks largely to nearly non-stop attention from the media. But unlike many other high-profile political videos, this one only earns two stars out of a possible five from the users who vote on You Tube's content. In short, that shows the video is likely being viewed more from Obama supporters than McCain's base.

But as the saying goes, any press is good press. The McCain campaign is now bragging about owning this week's media narrative, even as much of that narrative has seen a negative turn in the coverage of McCain, as liberals and McCain's old media allies disingenuously wonder why he's so angry all of a sudden. As further evidence to bolster their claim, the Gallup Daily tracking poll now shows McCain and Obama tied at 44 percent. McCain has claimed about 1.3 points in the poll each day since the "Celeb" ad premiered.

CQ Politics' Craig Crawford looks at the unprecedented level of ads, and ad spending, flooding our nation's airwaves.

And USA Today's Mark Memmott has a blog poll asking who went negative first? I took the least popular option, "they're equally to blame," which is taking in all of seven percent! "Republicans/McCain" are winning with 76 percent of the vote in the "who stole my electoral innocence?" sweepstakes.

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