Progressive Reporting vs. Punditry

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With so much attention on how much more successful the netroots has been compared to their conservative counterparts, I thought it would be interesting to compare the traffic and trends of three of the biggest progressive web operations: Huffington Post, Talking Points Memo and Daily Kos.

huffingtongraph.jpg

Everyone says they want to read more reporting on partisan outlets. But out of the three sites compared here (via Compete.com), TPM actually has the lowest readership, with 364,633 readers over the past month and a 7.9 percent upswing in total readers. In comparison, DailyKos.com is often cited as the most influential political blog, but is focused on activism and analysis. DailyKos had 655,577 readers last month, with a 2 percent drop in traffic. Finally, Huffington Post has by far the largest monthly haul of the three, with 2,523,545 readers. While initially launched as a counter to the Drudge Report, HP has expanded its focus to include reporting, commentary and analysis. They also acknowledge that half of their traffic upswing has come from newly implemented entertainment and lifestyle news posts. 

The bottom line: In the great traffic wars, it's clear the public would rather be entertained than informed.


    Comments

  1. I hit most of the political site throughout the day. My favorite is Huffington and I will tell you why. It is the website itself. Huffington has a great website and it is easy to navigate, the other to listed in this article are not as user friendly or easy to sort through.

    Posted by: lvdragonlady Author Profile Page | July 25, 2008 12:53 PM

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