Today, the McCain campaign has released a new web video ad entitled, "Pump," which addressing energy prices. "Pump" corrects many of the "Love" video's shortcomings: It replaced the grave sounding Fred Thompson knockoff narrator with a mature, female voice. It also drops the 60's negative nostalgia in favor of relevancy. It also shows a continued wit and attention to creative detail.
In the ad's text, the narrator asks, "Who can we thank for rising prices at the pump?" and is answered by audio of crowd chanting, "Obama! Obama! Obama!" It also evolves the "don't hope for a better future," line into, "Don't hope for more energy, vote for it." Still not up to the levels of the Obama media venture, but overall a vastly improved effort from the McCain campaign.
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