McCain's mission is to communicate "I'm not a racist" to his most likely Hispanic supporters, and given the tendency of small business owners everywhere to love the GOP a specific focus on small business seems smart.
McCain's Hispanic Outreach
John McCain's moderate stance on immigration has caused him some serious grief within GOP circles, but pairs up nicely with the views of a strong majority of the overall electorate. That's why McCain's new outreach video to Hispanic voters is winning accolades from even lefty partisans like Matthew Yglesias, who calls the ad "shrewd":
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