Grandma Bakes Cookies, Reads Blogs

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I've already posted today on the bad habits of aspiring bloggers, but now comes news that even those with good blogging habits may find it difficult to secure a large readership. According to a new poll released today:

Only 22 percent of people responding to the poll said they read blogs regularly, meaning several times a month or more, according to the survey conducted by Harris Interactive.
The poll also refutes the notion that bloggers, and their readers, are all unemployed college students. It turns out that most blog readers, like those who vote, tend to be senior citizens:

While blogs are largely considered the realm of young people who are most Internet-savvy, only 19 percent of people ages 18 to 31, and 17 percent of those ages 32 to 43, regularly read a political blog, the poll said.

The generation most likely to read such blogs are those age 63 or older, 26 percent of whom said they do so. Also, 23 percent of those ages 44 to 62 read them, the poll said.

Also of interest - while liberal blogs drive the most traffic, readership is apparently split nearly as closely as the nation's great political divide:

Roughly an even number -- 22 percent of Republicans and 20 percent of Democrats -- regularly read blogs, while 26 percent of independents do the same, the poll showed.

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