Patrick Ruffini, now a Romney supporter, looks at how a cash-strapped John McCain has become the Republican frontrunner while investing half the money expected from a potential nominee. Ruffini offers some advice to future candidates and campaign analysts:
If he wins, John McCain will have spent roughly $40 million to secure the nomination against two vastly better funded opponents. That is a far cry from the conventional wisdom that it would take $100 million to compete.
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I hope that future candidates and political operatives learn the right lessons from this. Knowing that McCain was able to (probably) win the nomination on half the money they said it would take, let’s keep those 2011 Q1 (or 2010 Q4?) numbers in perspective, won’t we? And let’s truly understand online not as another layer on top of the traditional campaign, but as an opportunity to change the equation, protecting candidates from unreliable, time-consuming, and costly fundraising practices from the past.
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