Senate Majority Leader Harry Reid's airwave offensive continued Friday with the launch of his fourth television ad of the 2010 campaign, a sign that despite his nonchalant attitude, the four-term Nevada Democrat is deeply concerned about his re-election chances.
The one-minute spot is the most direct yet in making what is Reid's central appeal: that his political clout is too valuable for the state to replace him.
"He's the most powerful senator Nevada has ever had," the ad begins, "And Harry Reid's working harder than ever to get Nevada's economy back on track." It goes on to list federal funds, tax credits and other pork projects Reid has delivered to the state.
"As the leader of the Senate my responsibility is to make sure that no one takes advantage of Nevada," Reid says.
Reid's aggressive advertising pace is enabled by a hefty war chest the senator has compiled over the past year. He reported more than $8.7 million in cash on hand at the end of September and has pledged to raise $25 million in total for his campaign. Republicans acknowledge that they are likely to be outspent in the race but predict that Reid's advertising is bound to reach a saturation point beyond which more buys are not going to make much of a difference.
A large field of Republicans have emerged to take on Reid, two of whom -- attorney Danny Tarkanian and former Republican state party chair Sue Lowden -- are leading the Democrat in recent polls. The primary is June 8.
CQ Politics rates the general election contest Leans Democratic.
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