Though Republicans still love to portray him as an urban elite, President Obama managed to more or less split the rural vote with John McCain during last year's election. Now, the White House is mounting a summer-long effort to help tailor the administration's agenda to small-town America.

Obama on Tuesday announced a rural tour that will see Cabinet secretaries fan out across the country to discuss issues including broadband deployment, rural health, economic development and agriculture. The tour begins on Wednesday, when Vice President Joseph R. Biden Jr., Commerce Secretary Gary Locke and Agriculture Secretary Tom Vilsack visit Wattsburg, Pa., to discuss telecommunications issues.

"Rural America is vast and diverse, and different communities face different challenges and opportunities," Obama said in a statement. "That's why we're going out to hear directly from the people of rural America about their needs and concerns and what my administration can do to support them."