The other day a Republican strategist shared an intriguing anecdote with me. Several years ago, he said, he was talking to Steve Schmidt, who now is the day-to-day manager of John McCain's campaign, and Schmidt said that he hated McCain to such an extent that he would vote for Hillary Clinton instead of McCain if such a choice ever presented itself. "He really said that?" I asked my source. "Beer was involved," this source replied.

These days, Schmidt, who was a senior operative for the Bush-Cheney 2004 campaign, is responsible for getting McCain elected to the White House. No wonder there are problems in McCainland. I'm not suggesting that Schmidt is sabotaging the McCain campaign from the inside. He's a fierce political pro who cares mightily about getting another notch. He doesn't want to be burdened with a loss. But this tale underscores a fundamental reason for McCain's up-to-now failure. His campaign is being run by traditional Republican ops who are using the traditional Republican playbook which relies on the good ol' political tradition of hate-mongering. Which is not how McCain ran for the presidency in 2000.

Many of the folks in charge of the McCain campaign don't really care that much for him. Worse, they are treating McCain as a generic Republican candidate--smothering whatever once was special about him. And McCain has allowed this to happen. He has emasculated himself.

Look at those recent McCain rallies. His supporters are shouting "terrorist" when McCain mentions his opponent. And does McCain chastise them for doing so? No. In fact, he has been pushing the Obama-hangs-with-terrorists theme. Sarah Palin did so explicitly a few days ago by accusing Obama of "paling" around with terrorists--note the plural--a reference to Obama's past association with William Ayers, a former Weather Underground member who became a much-respected education expert. And on Thursday, McCain promised an angry supporter at a rally that he would bring up the Ayers link at the next debate. (Kudos to Joe Biden who, at a Thursday rally, slammed McCain for not having the guts to have done so to Obama's face at Tuesday nights' night. Nice touch: Biden took off his coat as he challenged McCain, noting that in Biden's old neighborhood if you had something to say about a guy, you said it straight to him. It looked as if Biden was preparing for a street brawl.)