It only took three days, but the Obama press operation has replaced the stodgy "Daily Press Briefing" graphics that flanked the press secretary's rostrum during the Bush years with a logo plugging the White House web site.
It's all fitting for a team that used net savvy, social networking sites and YouTube to stream all things Obama during the presidential campaign.
Indeed, the White House site already is taking on some of the whiz-bang feel of the campaign and currently features video of Obama's weekly address -- once a YouTube staple -- along with footage from last week's inaugural and bits from the Obama-Biden whistlestop train tour.
There are blog items describing wide-eyed staffers roaming the halls with thick stacks of personnel paperwork and lining up for coffee and sandwiches at the White House Mess.
And one can dial up slide shows of the First Family and the Oval Office after perusing the executive orders and presidential memoranda Obama has issued.
Press Secretary Robert Gibbs says the production is all about "making sure the American people understand what he's thinking and what goes into his (the president's) decision-making process, and we think YouTube and other outlets, the website, are good ways for the American people to understand where he is and what he's thinking."
But the web wasn't built in one day, and White House staffers are learning that even their digital outreach has limits.
Gibbs was chagrined to learn on Monday that press advisories and text of presidential memoranda on new auto emission and mileage standards had not been released to the press or public. The reason was something every cubicle-dweller can relate to. The e-mail had crashed.
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